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Principles

AI Ethics & Privacy

How we build, deploy, and govern AI systems for ambitious brands — without compromising on transparency, accountability, or your data.

Last updated · April 25, 2026

Data isolation

Your data lives in your tenant. It's never pooled with other clients or fed to external training corpora.

Human oversight

Every agent has an override path. No irreversible actions without human confirmation by default.

Audit logs

Every prompt, response, and tool-call is logged with timestamps. Full replay and rollback for 90 days.

Hallucination guards

RAG over verified knowledge, schema-constrained outputs, multi-step verification, human review on outbound content.

Right to opt out

A manual mode is available for any service. AI processing is never mandatory.

Bias monitoring

Quarterly fairness audits on customer-facing flows. Datasets diversified, outputs sampled and reviewed.